Friends
Some times a good book can force you to read it again and again. The contents and learning from such is so much that satisfaction of reading the book would be almost zero and would try to read that again. "Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne is such book which I came across these days. It changes the perception about the business and lead to formulate new strategy for long term which can sustain for very long period. I did read it but probably would read again to understand it better. The book is a treasure of many strategic thoughts and can help in building up business.It is really a wonderful book.

I also wish to share one thought these days coming to my mind and also noticing practically. People start business from scratch, struggle a lot and then build up step by step. It takes long and crucial period of life before everything is settled. After some years or decades he gathers good name, wealth and luxury of life. By this time the business starts flourishing rapidly, the person becomes matured and experienced. He is happy but starts fearing of loosing the assets he gathered so far and therefore stops moving further in business and stops taking risk. He becomes defensive, totally risk averse and always carry a fear of loosing the wealth and social reputation. A dynamic, intelligent and great entrepreneur starts moving towards slow, easy going, not competing, happy go lucky and then his business starts deteriorating and one day he feels lonely after every thing goes away. Had he taken the risk and failed, his entrepreneurial capability would remain same and he would have bounced back with more force but a person becoming redundant by this route would never take on the baton and fight back. Does it mean that the success also acts as negative factor for entrepreneurship? It seems like this only to me, May be I may wrong. Whatever, I would at least suggest that success should not be allowed to take away our qualities which brought the success. We should not fear about the failure and loosing whatever we collected so far. These would go any way if we kill the qualities that brought them.
CP
Ahmedabad