Friends
Yesterday I had been to Hyderabad and could feel the vibrancy in that area for the growing business. Travelling also gives me opportunity to read the books and hence finished "The Tipping Point" by Malcolm Gladwell. The book gives detailed insight about the communication and human behaviour. It talks in length about the change in ongoing behaviour, taste, demand etc. It proves beyond doubt that change happens not gradually but suddenly at one dramatic point. It mentions that few people can change the world provided they have capability to communicate in right manner and also the context of the message is specific. It is good book worth reading.
CP