Tuesday, August 23, 2011

Blink

Friends
Recently read a book "Blink" by Malcolm Gladwell. The author had also written "Tipping point" and "Outliers". Incidentally I have read these books too. Blink is about the process of thinking by the unconscious mind. Our subconscious mind know many things without knowing why and delivers the judgement instantly without going into details. It is also called instinct and all of us are blessed with this power. But, We rarely give importance to the instant judgement/decision our subconscious mind takes the moment it screens the person or issue. Most of the time the decision of Blink is right than the detailed analysis. The Book also mentions that the excess information is mostly a bottleneck for right decision. This is the first book in my knowledge giving detailed analysis of Blink. It is worth reading and can help us in any kind of decision making. However the author is also not sure as to when we should hear of conscious mind and when we should follow sub conscious mind. There is very thin line and really difficult to divide. But one thing I conclude is that we should first follow the instant Blink, analyse and decide. In any case more analysis or information would lead to the confusion and wrong decision/Judgement.
CP

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