Friday, December 19, 2008

The Ten Commandments for Business Failure

Friends

Just finished a nice book "Ten Commandments for Business Failure" by Mr. Donald Keough (ex President Coca Cola). He has rich experience of about 60 years in business and has concluded that sure shot guarantee of failure in business are following 11 commandments:

1. Quit Taking Risks

2. Be Inflexible

3. Isolate yourself

4. Assume infallibility

5. Play the game close to the foul line

6. Don't Take time to think

7. Put all your faith in experts & outside consultants

8. Love your bureaucracy

9. Send mixed messages

10. Be afraid of the future

11. Loose your passion for work- for life

A great book, so compact that a person of such a high stature telling the crux of his life experience. I would say it is a great gift by Don to the world present and future.

cpjain

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