Friends
It is a very tough job to revive
an unit once it falls into the trap of Stress. Financially, such units become
NPA and the owners are classified as defaulters in the CIBIL record. Ultimately
it has very few avenues open for raising finance . Thus few hopes of
revival amid severe challenges from all the sides. These few hopes need lot of
hard work, honesty, patience, focused approach and tough decisions if the unit has to see itself
revived.
An Stressed/NPA unit has typical
characteristic of exhausted options for
raising finance, huge losses, small and
semi-expert management team, low credibility with the suppliers, ongoing legal
issues with the lenders, high cost of business operations due to liquidity
crunch coupled with long overdue statutory liabilities and labour dues. Overall
the life of a stressed unit becomes so tough that for every step there are end
number of challenges .
In this situation what are the
ways to not only continue the business operations but also come out of the stress.
As per my experience very few units ( not more than 20%) bounce back, rest go
into oblivion. Reviving a unit under the tight noose of the lenders, government
scrutiny and paucity of funds needs lot of courage and sound strategy. Some
of the following suggestions may help in revival process:
1.
The unit can be switched over to job work : this will help in
scaling up the operations and also generate revenues without much investment;
2.
Credit period needs to be reduced to the maximum even if it
causing some margin hit;
3.
Non core asset, if any, should be immediately disposed off.
However this takes some time as proper pricing may not be offered. While
disposing of such assets ‘ liquidity’should be preferred than the ‘value
of sale’ as the need of the hour is liquidity. It is to some extent emotional
issue too but when there is fire at home, one can not be selective in saving
the life. However, this step is possible only with the permission of the
Lenders if assets are mortgaged.
4.
Change in management team: cost saving is the need of the hour
and shall be strictly adhered , this need small team with lowest possible cost.
Such units can not afford very high cost team but the talent Can not be
compromised . Outsourcing the talent can be good option to fill the gap .
5.
Any additional funding into the form of debt should be avoided
thought it may not be available too. The cost saving is the earning too. Equity
is the most suitable way of raising funds. Management should be always open to
the strategic investment even if it transpires into the change in management
for the benefit of the unit . There is no better option than reviving the unit.
6.
Above all, self confidence of the owner is the key to revive the
unit as he is the one who created it and has the guts to revive too . Poor
market support , tough legal battles and tight financial position are only temporary
obstacles need to be addressed with hard and quick decisions,
patience and positive attitude.
It may take 2-3 years to revive an unit but once the revival happens, promoter
can regain the lost image and money.
CP